Tag Archives: howto

How-to: Write better descriptions for your YouTube videos

This article is part of my ongoing YouTube Articles and Guides series.

Getting discovered and watched is one of the most difficult things about doing YouTube, and it is often what fellow content creators struggle with the most. Having good content alone is not going to be enough, you will have to keep in mind how people are going to find your videos in a sea of ever-growing content.

To be discovered and watched on YouTube, the average content creator has 4 tools at his or her disposal:

The title, description, tags and thumbnail.

This post will focus on descriptions, seeing that they often are the most ignored part of the equation. I see a lot of fellow YouTubers not take their descriptions seriously enough and missing out on potential traffic and views.

Unless you are already established and have a strong fan-following, these tools will also be the only ways to let people find you and (hopefully) become subscribers in the process. So let’s find out how to use descriptions to your advantage!

Continue reading

How-to: Request a Game Review Copy as a Gaming Channel / Outlet

This article is part of my ongoing YouTube Articles and Guides series.

If you are running a gaming focused YouTube channel and want to cover newer games, you will have to shell out quite a few dollars. Especially in the beginning, when you won’t see anything remotely close to a mentionable income, buying a game to cover on your channel, might just not be feasible.

Yes, there are plenty of free games released every day, and they can generate a lot of views as well. Finding free games can be tricky and often they are hit and miss, sometimes they create a lot of interest due to them being available for free (see Happy Wheels), but in many cases, a lot of anticipated titles are released on Steam (or other platforms) and you’ll have to buy them. Since new releases don’t have a lot of reviews and can sometimes be misleading, buying them as they release is not only expensive over time, but also risky. The game might be too buggy to cover or just not interesting enough for you.

You can find a link to the developers homepage on the Steam store page.

You can find a link to the developers homepage on the Steam store page.

This is where receiving review copies comes in. Requesting review copies or keys is common practice and the best way to discover and cover a broad range of games; especially smaller indie developers are very thankful if you play or review their title since it provides them with exposure, which is getting harder and harder to get. So how do you get in touch with these developers? You write them a mail, usually to their designated press mail address. They are available on their websites, which is often linked on the Steam store page. If the developer doesn’t have a website or a way to contact them, you should see if they have a publisher and contact them. Getting in touch with a publisher and building a relationship with them will open up more opportunities in the future.

Continue reading